晨读英语美文 第3篇: The Birth of Coca-Cola

晨读英语美文听力原文第3篇:

The Birth of Coca-Cola

The image of Coke is youthful and modern. But Coke is not new. It is more than a century old.

It was invented in 1886 by a pharmacist called John Styth Pemberton. Pemberton had a drugstore in Atlanta, where he sold liver pills,hair restorer,cough mixtures and other medicines. He made these preparations to his own recipes, but people could buy similar products at any drugstore. They loved his Indian Queen hairdye, but there was nothing special about it. Pemberton wanted to make a product that people could buy only from him. He wanted them to have a reason to choose his shop rather than any other. Tonic is a drink that is supposed to do you good. In the old days,many chemists made and sold their own tonic wine.

In 1885 Pemberton came up with French Wine Cola. It must have tasted rather like Coke. At first Pemberton put a little alcohol in it, but later he left it out. He is said to have mixed his brew in the backyard, in a three-legged brass pot like a witch's cauldron. Pemberton sold the new drink as a quick cure for headaches. But headaches or no headaches, his staff were soon watering down the syrup and drinking it to satisfy their thirst on hot days. Maybe he really had invented a new soft drink product.

On Saturday 8, May 1886, Pemberton took a jug of the drink down the street to another drugstore, Jacobs' Pharmacy-to do a test. Jacobs' pharmacy had a soda fountain. This machine adds carbon dioxide to water to make fizzy soda, and then mixes it with syrup to make a new refreshing drink. Stalls selling ice cream and fizzy drinks made by soda fountains became known simply as soda fountains. The staff and customers of Jacobs' pharmacy tried Pemberton's headache cure mixed with soda and loved its taste. It was excellent, but it did not have a name. One of Pemberton's partners, his book-keeper Frank Robinson, suggested Coca-Cola Syrup and Extract-which became Coca-Cola for short. He thought the two Cs would go well in advertising. He wrote down the name in the simple flowing handwriting that he used in his account books. His script became the product's trademark. Coca-Cola went on sale immediately at five cents a glass.

NSDA“SDcamps”全国英语演讲/美式辩论赛 诚招省市合作伙伴

NSDA认证项目SDcamps全国英语演讲大赛(大学组)/SDcamps全国中小学生英语演讲大会(中小学及幼儿组)/美式辩论赛(以下简称大赛/大会)现诚招部分省市合作伙伴或城市合伙人,共同进行推广NSDA赛事品牌、举办赛事及培训活动等多方面合作。

我们希望认同NSDA理念,有赛事组织经验,或有教育资源,特别是有理想有热情的机构或个人一起携手,共同推广NSDA赛事。以机构的形式,或以城市合伙人的方式均可。
具体的赛事组织、盈利模式,欢迎电话或微信咨询。

详情咨询:
赛事科技 陈老师:1369315零贰88/010-62701156;Email:xuhl@sdcamps.cn

微信:0012133598196

发表回复

您的电子邮箱地址不会被公开。 必填项已用*标注

此站点使用Akismet来减少垃圾评论。了解我们如何处理您的评论数据