TED演讲:企业垄断的新时代(6)
Of course, we all see and share and appreciate all the good that new technology can do us.
当然，我们都见证、分享和感激新科技所带来的好处。
It’s a lot of good. Autonomous cars can give people with disabilities new independence.
优点有很多。自动驾驶汽车让残障人士更独立。
It can save us all time, and it can make a much, much better use of resources.
科技可随时帮助我们，也可更有效率地使用资源。
Algorithms that rely on crunching enormous amounts of data can enable our doctors to give us a much better treatment, and many other things.
依赖大数据的算法可使医生给我们更好的治疗，还有许多其他好处。
But no one is going to hand over their medical data or step into a car that’s driven by an algorithm
但没人会交出他们的医疗数据或踏进一台由算法驾驶的车，
unless they trust the companies that they are dealing with.
除非他们相信提供服务的公司。
And that trust isn’t always there.
这种信任并非无所不在。
Today, for example, less than a quarter of Europeans trust online businesses to protect their personal information.
今日，不到1/4的欧洲人认为线上企业能保护个人信息。
But what if people knew that they could rely on technology companies to treat them fairly?
但如果人们知道，科技公司能公平对待自己，会如何？
What if they knew that those companies respond to competition by trying to do better, by trying to serve consumers better,
如果他们知道那些公司对待竞争的方式就是做得更好，更好地服务顾客，
not by using their power to shut out competitors,
而不是滥用权力打压竞争对手，
say, by pushing their services far, far down the list of search results and promoting themselves?
比如，将他们的服务远远推到搜寻结果列表之外，只推销自己，那会怎么样？
What if they knew that compliance with the rules was built into the algorithms by design,
假使他们知道遵守规范是有意建立于算法之中，
that the algorithm had to go to competition rules school before they were ever allowed to work,
在它能运作之前，算法得先确保竞争规范被遵守，
that those algorithms were designed in a way that meant that they couldn’t collude,
这些演算法是用来避免不正当的勾结，
that they couldn’t form their own little cartel in the black box they’re working in?
不会暗箱操作，搞垄断的小集团呢？
玛格丽特·韦斯塔格尔想保持欧洲市场的竞争力–这就是为什么代表欧盟的她罚款谷歌28亿美元，因其违反反托拉斯法规；她也向苹果公司索取153亿美元的退税，并调查了一系列公司是否实行反竞争做法，包括俄罗斯天然气工业股份公司和菲亚特公司等。她在全球商业状况的重要讲话时，解释了为什么市场需要明确的规范–以及，甚至最具创新性的公司变得过于主导时，也会成为问题。 韦斯塔格尔说：“在建立我们所需的信任时，真正公平的竞争发挥着至关重要的作用。”她表示，“这一切就从执行我们的规范开始。”