TED演讲:推特需要如何改变(15)

How do you define … "Daily active usage" seems like a really dangerous term to be optimizing. Taken, 你是如何定义……过于美化“每日活跃参与度”这个数值似乎是一件危险的事, taken alone, it is, but you didn't let me finish the other metric, which is, we're watching for conversations and conversation chains. 确实,如果你单独讨论这个数值的话,但你得让我介绍其...

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TED演讲:推特需要如何改变(7)

Let's see what you guys are asking. I mean, this is — generally, one of the amazing things about Twitter is how you can use it for crowd wisdom, 让我们看看你们在问什么。我觉得,这是——总体而言,推特的特点之一在于它能够集中大众智慧, you know, that more knowledge, more questions, more points of view than you can imagine, and sometimes, many of them are really healthy...

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TED演讲:推特需要如何改变(14)

Well, do you, though? Because that's the core question that a lot of people want to know. 并且——安德森:你是这么想的吗?这是许多人想问的一个核心问题。 Surely, Jack, you're constrained, to a huge extent, by the fact that you're a public company, you've got investors pressing on you, 当然,杰克,你在很大程度上受到约束,因为这是一家上市公司,你会收到投资者的压力...

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TED演讲:推特需要如何改变(12)

We're ordering it the right way, but we're also simplifying the rules so that they're human-readable 我们以正确的顺序排列信息,但同时我们也在简化规则,使其简单易懂, so that people can actually understand themselves when something is against our terms and when something is not. 这样人们就能理解哪些行为违反了条例,哪些没有。 And then we're making — again...

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TED演讲:推特需要如何改变(17)

And that took some work. And as we dived into that, we realized some of the issues with the fundamentals. 这花了一点时间。当我们开始关注这方面时,我们意识到一些原则性的问题。 We could do a bunch of superficial things to address what you're talking about, but we need the changes to last, 为了达成你所说的目的,我们可以采取一系列浅层措施,但我们需要找到可持续的改进措施, an...

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TED演讲:推特需要如何改变(8)

Just to back up a bit, we asked ourselves a question: Can we actually measure the health of a conversation, and what does that mean? 让我们倒回去一点,我们问了自己一个问题:我们是否能测量对话的质量?而对质量的定义又是什么? And in the same way that you have indicators and we have indicators as humans in terms of are we healthy or not, 就像你我作为人类会有显示我们健不健康的指...

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TED演讲:推特需要如何改变(6)

Yeah, I mean, I think you're spot on, but that goes back to the incentives. Like, 是的,我觉得你讲的正中要害,但这反过来回到了刚才所说的动机问题。 one of the choices we made in the early days was we had this number that showed how many people follow you. 在早期,我们设计的系统是这样的:系统会显示关注你账号的人数。 We decided that number should be big and bold, and anythi...

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TED演讲:推特需要如何改变(5)

What we could do instead is allow you to follow an interest, follow a hashtag, follow a trend, follow a community, 我们可以改进的地方在于让你关注一项兴趣爱好,关注一个标签,关注一种趋势,关注一个群体。 which gives us the opportunity to show all of the accounts, all the topics, all the moments, all the hashtags 通过这种方式,我们可以给你推荐与你兴趣有关的所有账号、所有话题、 ...

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TED演讲:推特需要如何改变(11)

But there's not an amount of people that are scalable, but how many people do you currently have monitoring these accounts, and how do you figure out what's enough? 你说从事这项工作的人数永远不够,那么你现在到底雇佣了多少人来监控账号?你怎么知道这些人足够完成任务? They're completely flexible. Sometimes we associate folks with spam. Sometimes we associate folks w...

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TED演讲:推特需要如何改变(16)

And you go, "You know, that is a powerful point, and our ship, frankly, hasn't been built properly for steering as well as it might." 然后你回答:“你们知道吗,那是一个巨大的挑战,说实话,我们的船可能不像它看上去的那样可以轻松转向。” And we say, "Please do something." And you go to the bridge, and we're waiting, 然后人们说:“请想想办法。”然后你登上...

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TED演讲:推特需要如何改变(4)

and also give our customers a much better and easier approach to handle some of the things that they're seeing. 并且为我们的用户打造更好而简便的方法来处理一些问题。 So a lot of what we're doing is around technology, but we're also looking at the incentives on the service: 所以我们的大部分工作都是围绕科技展开的,但我们同时也在思考这个服务的动机: What does Twitter...

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TED演讲:推特需要如何改变(13)

Well, first and foremost, my personal goal with the service is that I believe fundamentally that public conversation is critical. 首先,我对于推特的个人目标来自于我认为公众交流是最关键的。 There are existential problems facing the world that are facing the entire world, not any one particular nation-state, 世界上有一些问题,不仅仅某个特定国家地区,全世界都面临这些问题, that...

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TED演讲:推特需要如何改变(3)

So about midway last year, we decided that we were going to apply a lot more machine learning, a lot more deep learning to the problem, 大约在去年年中,我们决定更多采用机器学习与深度学习, and try to be a lot more proactive around where abuse is happening, so that we can take the burden off the victim completely. And we've made some progress recently. 使其能够主动发现侮...

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TED演讲:推特需要如何改变(9)

And implicit in all four of these is the understanding that, as they increase, the conversation gets healthier and healthier. 而这四个指标背后蕴含意思是指标越高,谈话的质量就越高。 So our first step is to see if we can measure these online, which we believe we can. We have the most momentum around receptivity. 所以第一步是试验是否能在网上检测这些指标,我们内心持肯定的态度。...

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TED演讲:推特需要如何改变(2)

I'm really glad to hear that that's something that concerns you, 我非常高兴听到你谈论你的担心, because I think there's been a lot written about people who feel they've been abused and harassed on Twitter, 因为我觉得有很多人都觉得自己在推特上被侮辱和骚扰, and I think no one more so than women and women of color and black women. 并且我觉得首当其冲的就是女性,...

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TED演讲:推特需要如何改变(1)

What worries you right now? You've been very open about lots of issues on Twitter. 你现在担心什么?一直以来你都敞开探讨推特上的问题。 What would be your top worry about where things are right now? 对于现在的情况,你最担心的是什么? Right now, the health of the conversation. So, our purpose is to serve the public conversation, and we have seen a number of attacks on it. ...

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TED演讲:推特需要如何改变(10)

So we're actually looking for conduct. Conduct being using the service to repeatedly or episodically harass someone, 所以我们实际上在研究行为模式。比如说,有人利用这个平台来持续或是间断性地骚扰他人, using hateful imagery that might be associated with the KKK or the American Nazi Party. 利用可憎的意象,比如可能与3K党有关的意象,或是与美国纳粹党有关的。 Those are all thin...

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推特CEO迪克2013密歇根大学(1)

I love you too You know I have to start with by tweeting this 我也爱你们 首先请让我就此发一条推文 so just give me one second I'm a professional so this will only take a second 一秒钟就够了 我非常专业 所以这只需要一秒钟 All right I want to start up by thanking President Coleman 好了 首先我想感谢科尔曼校长 all the graduates, friends, and family faculty, of course 所有毕业...

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推特CEO迪克2013密歇根大学(7)

The streets were all completely blocked off by the San Francisco Police and the U.S. Secret Service was there and Russian Security Forces were there 整条街都被旧金山警方封锁起来 满处都是美国特勤局和俄罗斯安全部队的人 And so was this crazy scene walking into the building I remember going through the metal detector to get into our office 进入到办公大楼时的景象非常疯狂 我记得进...

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推特CEO迪克2013密歇根大学(7)

The streets were all completely blocked off by the San Francisco Police and the U.S. Secret Service was there and Russian Security Forces were there 整条街都被旧金山警方封锁起来 满处都是美国特勤局和俄罗斯安全部队的人 And so was this crazy scene walking into the building I remember going through the metal detector to get into our office 进入到办公大楼时的景象非常疯狂 我记得进...

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