TED演讲之游戏的力量:游戏创造美好生活

I'm Jane McGonigal. I'm a game designer. 我叫JaneMcGonigal,我是一名游戏设计师 I've been making games online now for 10 years, 我从事网络游戏设计已经10年了 and my goal for the next decade 我未来十年的目标 is to try to make it as easy 就是希望能让 to save the world in real life 就像玩网络游戏那样 as it is to save the world in online games. 简单的解决现实生活中的问...

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TED演讲之游戏的力量:游戏创造美好生活(2)

This is actually me making the "I'm Not Good At Life" face. 这就是我做出的“不擅长生活”表情 This is a piece of graffiti in my old neighborhood 这也是我在加州的伯克利的 in Berkeley, California, where I did my PhD 一个老社区进修我的博士学位时的一个涂鸦 on why we're better in games than we are in real life. 而我读博士研究的课题就是“为什么我们觉得虚拟游戏世界比...

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TED演讲之游戏的力量:游戏创造美好生活(4)

Gamers don't sit around. 游戏玩家不是孤立的 Gamers are virtuosos at weaving a tight social fabric. 他们很擅长组建严密的社会结构 There's a lot of interesting research that shows 一项有趣的调查显示 that we like people better after we play a game with them, 我们更喜欢那些与我们一同玩游戏的人 even if they've beaten us badly. 即便是他们把我打败了,亦是如此 And the rea...

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TED演讲之游戏的力量:游戏创造美好生活(3)

But to put that in context: 我们把这些数字写下来: 5.93 million years ago 593万年前 was when our earliest primate human ancestors stood up. 我们人类的祖先灵长类开始了直立行走 That was the first upright primate. 这是第一种直立行走的灵长类动物 Okay, so when we talk about how much time we're currently investing 因此,当我们谈论我们在游戏上花费了那么多时间时 in playing games...

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TED演讲之游戏的力量:游戏奖励大脑的7种方式(3)

Now, I could make a game called Piecraft, 现在,我可以做一个游戏名为《馅饼争霸》 where all you had to do was get a million pies or a thousand pies. 在里面你要做的所有事就是得到一百万个馅饼或者一千个馅饼 That would be very boring. 那会变得很无趣 Fifteen is a pretty optimal number. 15是个最佳的数字 You find that — you know, between five and 20 is about the right number f...

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TED演讲之游戏的力量:游戏奖励大脑的7种方式(4)

The first one is very simple: experience bars measuring progress 首先看一个简单的:用经验值条量度进程 something that's been talked about brilliantly by people like Jesse Schell earlier this year. 它曾经被人精彩地讨论过,比如杰西谢尔,在今年的早些时候 It's already been done at the University of Indiana in the States, among other places. 它已经被美国印第安纳大学做到了...

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TED演讲之游戏的力量:游戏创造美好生活(6)

Now, they had half the civilization 古人通过所掌握的 go off in search of a new world, 二分之一的文明去寻找新世界 so that's where I get my 21 billion hours a week of game-play from. 而我们现在则有每周长达210亿小时的玩游戏时间 Let's get half of us to agree 让我们中一半的人 to spend an hour a day playing games, 每天玩游戏一小时 until we solve real-world problems. 直至我...

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TED演讲之游戏的力量:游戏创造美好生活(5)

These are ancient dice, made out of sheep's knuckles. Right? 这些是古老的骰子,由羊的关节骨制作而成 Before we had awesome game controllers, 在我们设计出游戏控制器前 we had sheep's knuckles. 我们人类已经拥有了羊关节制作的骰子 And these represent the first game equipment 这就是人类设计出的 designed by human beings. 最早的游戏器械 And if you're familiar with the wor...

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TED演讲之游戏的力量:游戏奖励大脑的7种方式(6)

And I just look at this, and I think, yes, 看到这些,我想,是的 we could take that so much further by allowing people to set targets 我们能可以把它带到更广阔的境界,以让人们去设定目标的方式 by setting calibrated targets, 以设置校准目标的方式 by using elements of uncertainty, 以使用不确定因素的方式 by using these multiple targets, 以使用这些多重目标的方式 by using a grand, un...

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TED演讲之游戏的力量:游戏奖励大脑的7种方式(2)

On the one hand, there's the wanting processes. 在一方面,有一个期望过程 This is a bit like ambition and drive, 有点像野心和驱动力– I'm going to do that. I'm going to work hard. 我要去做那件事,我要努力 On the other hand, there's the liking processes, 在另一方面,有趣味的过程 fun and affection and delight 乐趣,感情和愉悦 and an enormous flying beast wi...

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TED演讲之游戏的力量:游戏奖励大脑的7种方式

I love video games. 我爱电子游戏 I'm also slightly in awe of them. 也对它抱有些许敬畏 I'm in awe of their power 我敬畏它们 in terms of imagination, in terms of technology, in terms of concept. 想象力,技术,概念方面的力量 But I think, above all, 但是最重要的是 I'm in awe at their power to motivate, to compel us, to transfix us, 我所敬畏它们能够激励着,迫使着我们...

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TED演讲之游戏的力量:游戏奖励大脑的7种方式(5)

As you probably know, the neurotransmitter associated with learning is called dopamine. 你知道,神经递质伴随学习产生的神经递质叫做多巴胺。 It's associated with reward-seeking behavior. 它与寻找奖励的行为相关联 And something very exciting is just beginning to happen 有些非常激动人心的事要开始发生在 in places like the University of Bristol in the U.K., 像英国布里斯托尔大学...

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TED演讲:游戏创造美好生活(10)

Let's get half of us to agree to spend an hour a day playing games, 让我们中一半的人每天玩游戏一小时 until we solve real-world problems. 直至我们可以去解决现实生活中的问题 Now, I know you're asking, "How are we going to solve real world problems in games?" 你可能会问,“我们在游戏中如何解决现实中的问题呢?” Well, that's what I have devoted my work to ove...

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TED演讲:游戏创造美好生活(10)

Let's get half of us to agree to spend an hour a day playing games, 让我们中一半的人每天玩游戏一小时 until we solve real-world problems. 直至我们可以去解决现实生活中的问题 Now, I know you're asking, "How are we going to solve real world problems in games?" 你可能会问,“我们在游戏中如何解决现实中的问题呢?” Well, that's what I have devoted my work to ove...

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TED演讲:游戏创造美好生活(11)

Most of our players have kept up the habits that they learned in this game. 大部分的游戏玩家保留了他们在游戏中形成的习惯 So, for the next world-saving game, 在接下来的一款拯救世界的游戏里 we decided to aim higher: bigger problem than just peak oil. 我们的选择的问题比石油短缺变得更难、更大 We did a game called Superstruct at The Institute For The Future. 我们在“未来研究所”做...

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TED演讲之现在或永不 能让你多出10年额外寿命的游戏(7)

Here are the top five things that people with post-traumatic growth say: "My priorities have changed." 这是排在前五位的被创伤后精神再生的人们说过的话:我做事情的优先级改变了。 "I'm not afraid to do what makes me happy." "I feel closer to my friends and family." 我再也不害怕去做那些能让我开心的事了。我感觉到我和我的家人和朋友们的关系更紧密了...

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TED演讲之现在或永不 能让你多出10年额外寿命的游戏(2)

Now, 21 billion hours, it's a lot of time. 现在看起来,两百一十亿个小时是很多时间。 It's so much time, in fact, that the number one unsolicited comment that I have heard from people all over the world 真的是很多时间。事实上,我看到的最多的来自世界各地的评论 since I gave that talk, is this: Jane, games are great and all, 自从我做完那个演讲是:Jane, 游戏是好东西, but ...

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TED演讲之现在或永不 能让你多出10年额外寿命的游戏(8)

So, everybody ready? This is your first quest. Here we go. 怎么样,每个人都准备好了吗?第一个任务来了。 Pick one: Stand up and take three steps, or make your hands into fists, 选择一项做:站起来并走三步,或者握起拳头, raise them over your head as high as you can for five seconds, go! 把它们高高地举过头顶,保持5秒钟。开始! All right, I like the people doing both. You are ov...

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TED演讲之现在或永不 能让你多出10年额外寿命的游戏(11)

So, the average life expectancy in the U.S. and the U.K. is 78.1 years, 美国和英国的平均年龄是78.1岁, but we know from more than 1,000 peer-reviewed scientific studies that you can add 10 years of life by boosting your four types of resilience. 但我们从1000个同龄人的研究中看出,你可以通过增强这4种意志力来延寿10年。 So every single year that you are boosting your four types ...

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TED演讲之现在或永不 能让你多出10年额外寿命的游戏(6)

And soon, I started hearing from people all over the world who were adopting their own secret identity, 在此之后我开始得到从世界各地来的反馈,他们开始选择他们自己秘密身份, recruiting their own allies, and they were getting "super better," 招募他们自己的盟友,他们开始变得“极了不起” facing challenges like cancer and chronic pain, depression and Crohn's disease. ...

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