Let&#39s come back to our tech CEO&#39s question.再来说说科技公司老板的问题Where better to turn for advice than nature,哪里有向比大自然求教更好的呢？that&#39s been in the business of life and death for longer than any company?大自然已经在生死轮回的游戏中比任何公司存活得都要久了As a lapsed biologist, I decided to immediately call a real biologist,作为一个不务

In other words, we need to think more modestly and subtly换言之，我们得更为谦虚和细致地考虑about when and how we can shape, rather than control, unpredictable and complex situations.何时、怎样塑造而不是控制不可预测的复杂情况It&#39s a little like the difference between throwing a ball and releasing a bird.这有点像扔一个球和放飞一只鸟的区别The ball would

If we went with Bob&#39s philosophy, I think we&#39d actually end up with a more efficient immune system.如果我们同意鲍勃的观点，我们实际上肯定了一种更为高效的免疫系统And efficiency is always important in the short term.而且效率在短期来说往往十分重要Less complex, more efficient, more bang for the buck. Who could say no to that?少些复杂，多些效率，更合算些。谁会

Imagine that you are a product designer.把自己想象成一个产品设计师。And you&#39ve designed a product, a new type of product, called the human immune system.你设计了一种产品，一种叫做人体免疫机制的新产品You&#39re pitching this product to a skeptical, strictly no-nonsense manager.你在向一个持质疑态度、不容许讲废话的经理推销这种产品Let&#39s call him Bob. I think w

Fujifilm used its capabilities in chemistry, material science and optics to diversify into a number of areas,富士胶片运用了自己在化学、材料科学和光学上的造诣，将自己的涉及领域多样化ranging from cosmetics to pharmaceuticals, to medical systems to biomaterials.从化妆品到医药，到医学系统、到生物材料Some of these diversification attempts failed.有一些多样化的尝试失败了

Toyota managed its network of suppliers in such a collaborative manner丰田用一种合作的方式组织供销商网络that it could work very quickly and smoothly with suppliers to repurpose production,因此能够与供销商迅速顺利地合作来重振生产fill the missing braking valve capacity and have car production come online again.弥补缺失的刹车阀门生产能力，让汽车生产重新运作Toyo

I can see I&#39m losing you, Bob, but stay with me, because here is the really killer feature.我知道你开始听不懂了，鲍勃，但请听我说完，因为现在才是产品的杀手锏The product is completely adaptive.这种产品具有极强的适应力It&#39s able to actually develop targeted antibodies to threats that it&#39s never even met before.它可以针对从未见过的病原制造出相应的抗体It actu

OK, if these principles are so powerful, you might be thinking, why are they not commonplace in business?好了，既然这些法则如此强大，你可能会想，为什么在商界不常见到它们呢？Why do we not use these words every day?为什么它们还不是老生常谈？Well, change has to first start in the mind.好吧，改变首先得从思想开始If we think back to our pitch to Bob,如果我们回想对鲍勃的推销in

This beautiful building is part of the Shitennoji Temple Complex in Osaka, Japan.这栋美丽的建筑是日本大阪四天王寺寺庙的一部分In fact, it&#39s one of the oldest temples in Japan.事实上它是日本最老的建筑之一It was built by a Korean artisan, because at the time, Japan was not yet building temples.它由一个韩国工匠修建，因为在那时日本还不会修建寺庙And this Korean