The Sounds We Can't Resist 广告中无法抗拒的声音 If you're like most people,you're way too smart for advertising. 如果你和大多数人一样，你必定自以为能避开广告。 You flip right past newspaper ads,never click on ads online and leave the
So there's things you can't do, and these limitations on the human voice have always really annoyed me, 所以说，总有声响是你发不出来的，这些人声的局限总是困扰我呀 because beatbox is the best way of getting musical ideas out of yo
So once this thing really gets going, 一旦系统开始运作 and it really starts to mangle the audio I'm putting into it, 它就会把我录进去的声音切成片段 it becomes not obvious that it is the human voice, 人声的特点就不会那么明显了 but it is,
So every noise you can hear there is my voice. 所以说，你们听到的所有声响都是我的声音 I didn't just trigger something which sounds like that. 我并没有触发一个那样的装置 There's no samples. There's no synthesizers. 根本没有样本，没有音响合成器 Tha
There's always got to be a bit of a dance at the start, 开始总会先跳点儿小舞 because it's just fun, so you can clap along if you want. 只是因为好玩儿，你们可以跟着节拍拍手 You don't have to. It's fine. Check it out. 不一定非得拍，没关系，看
So now we've spoken about on-screen sounds. But occasionally, the source of a sound cannot be seen. 那么，我们已经谈到了屏幕上的声音。但有时候，声源是看不到的。 That's what we call offscreen sounds, or "acousmatic." 我们称之为画外音，或者是“盲
On the completely other side, adding a lot of reverb to a voice is going to make us think that we're listening to a flashback, 在完全相反的情况下，在语音里加入很多回响会使我们感觉正在听回忆， or perhaps that we're inside the head of
But I want to make it clear: there is no such thing as silence. 我要说清楚的是，并不存在一种叫做无声的东西。 And I know this sounds like the most pretentious TED Talk statement ever. 我知道这说法听起来差不多是TED里最自负的。 But even if you
I want to start by doing an experiment. I'm going to play three videos of a rainy day. 我想用一个实验来开始我的演讲。我将给你们播放三段雨天的视频。 But I've replaced the audio of one of the videos, and instead of the sound of rain
One of my favorite stories comes from Frank Serafine. 我最喜欢的段子之一来自于弗兰克·塞拉凡尼。 He's a contributor to our library, and a great sound designer for "Tron" and "Star Trek" and others. 他是我们音效库的贡献者之一，也是《创：战记》和
Ambiences work in a most primal way. They can speak directly to our brain subconsciously. 环境声以最原始的方式起着作用。它们可以在潜意识里直接对我们的大脑说话。 So, birds chirping outside your window may indicate normality, 所以，你窗户外面的鸟叫
But once you've created your sounds and you've synced them to the image, you want those sounds to live in the world of the story. 不过，当你创造了声音并和画面同步后，你希望这些声音可以在叙事的世界中变得鲜活。 And one the best ways to do th
When you watch a movie and you see a bird flapping its wings... 看电影的时候你看到一只鸟在拍打着它的翅膀... They haven't really recorded the bird. 他们并没真正去给那只鸟录音。 It sounds a lot more realistic if you record a sheet or sh
I think what all these masters knew is that by hiding the source, you create a sense of mystery. 我认为这些大师都懂得通过隐藏声音来源，来创造神秘的感觉。 This has been seen in cinema over and over, with Hitchcock, and Ridley Sco
Embracing otherness. When I first heard this theme, I thought, well, embracing otherness is embracing myself. 拥抱他人。当我第一次听到这个主题时，我觉得拥抱他人就是拥抱我自己。 And the journey to that place of understanding and accep
