TED演讲:你真的知道你行为背后的动机吗(6)

And what happens then when they are asked to motivate their choices? 当他们被问及为什么会选择这个答案时,会发生什么事呢? And here we find much more interesting verbal reports than compared to the faces. 在这里,我们发现了比起面部测试更有趣的口头报告。 People say things like this, and I’ll read it to you. 人们这样说,我读给你们听。 So, “Large-scale governmental s...

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TED演讲:你真的知道你行为背后的动机吗(2)

OK, so as you probably figured out now, the trick is that I have two cards in each hand, 那么你现在大概能猜到了,骗术就是我每只手里都拿了两张牌, and when I hand one of them over, the black one kind of disappears into the black surface on the table. 当我把背面那张牌推过去的时候,黑色那张原本被选的牌就在黑色桌面的映衬下消失,被我藏起来了。 So using pictures like this, normall...

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TED演讲:你真的知道你行为背后的动机吗(3)

But we’ve also done studies where we try to match what they say with the actual faces. 但是我们也做过研究,尝试将实际的面容与和他们的描述相匹配。 And then we find things like this. 然后我们发现了这样的事情。 So here, this male participant, he preferred the girl to the left, he ended up with the one to the right. 这个男性参与者,他偏好左面的女人,但结果...

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TED演讲:你真的知道你行为背后的动机吗(4)

So the next experiment, it needs a little bit of a background. 下一个实验需要一些背景知识。 So in Sweden, the political landscape is dominated by a left-wing and a right-wing coalition. 在瑞典,国家的政治事务是由左翼和右翼的联合政府主导。 And the voters may move a little bit between the parties within each coalition, 投票人可能会在每个联盟中的两党之间有一点点...

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TED演讲:你真的知道你行为背后的动机吗(7)

And here I must point out, of course, that you are not allowed to use this as an actual method to change people’s votes before an election, 在这里我还想指出的是,当然,你会被禁止在大选之前使用这项手段来改变人们的投票意向, and we clearly debriefed them afterwards and gave them every opportunity to change back to whatever they thought first. 之后我们还很清楚地...

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TED演讲:你真的知道你行为背后的动机吗(1)

So why do you think the rich should pay more in taxes? 为什么你认为富人就要多交税? Why did you buy the latest iPhone? Why did you pick your current partner? 你为什么要买最新的(苹果手机)iphone?你为什么选择了你现在的伴侣? And why did so many people vote for Donald Trump? What were the reasons, why did they do it? 还有为什么有那么多人投了唐纳德·特朗普的票?...

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TED演讲:你真的知道你行为背后的动机吗(8)

And this is of course important in your professional life, as well, or it could be. 当然这在你的职业生涯中也很重要,或可能很重要。 If, say, you design something and then you ask people, “Why do you think this is good or bad?” 比如你设计了一样东西,然后问人们,“你为什么说它好,或者坏?” Or if you’re a journalist asking a politician, “So, w...

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TED演讲:你真的知道你行为背后的动机吗(5)

But of course, there was also a trick involved. 当然,这里也有诈。 So first, we walked up to people, we asked them about their voting intention and then when they started filling in, 首先,我们找到一些路人,询问他们的投票意向,然后当他们填写的时候, we would fill in a set of answers going in the opposite direction. 我们会填写一份相反的答案。 We would put i...

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零花钱与一百分

金钱奖励你的孩子可取吗? 不少八零后回忆童年时光,可能会记得,如果考试取得好成绩,就能从家长那里得到一些奖励——可能是一个变形金刚,或者一顿肯德基。也正是从那个时代开始,一些中国家庭的经济条件,允许家长们这样做。 尽管我们的教育过程中,一直伴随着对成绩的奖励,但是直接的物质奖励一出现,还是引起了很大的争议。一些家长不仅用奖品奖励学习成绩,还把孩子的良好行为和零花钱挂...

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小心孩子被取笑后的动机

今年上初二,有天回家突然跟父母提出自己脸太胖、嘴唇太厚,要求父母带她到医院整容。萧萧的父母被吓了一跳,当即回绝了她的要求。然而萧萧似乎铁了心就是要整容,又哭又闹,甚至不肯去上学,父母无奈带她来到东南大学附属中大医院整形外科。 整形外科的王磊副主任医师接诊后明确指出,14岁的孩子不适合做嘴唇的整形和面部的吸脂手术。原来在学校时,同学们常常因为萧萧脸比较胖,嘴唇比较厚而取笑她,还给...

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3岁的宝宝就有“牛脾气”

“孩子不是要长到上初中的时候才开始叛逆的吗?怎么我的宝宝才3岁就这么不听话了?会不会是孩子的叛逆提前了?”“我儿子才上小学二年级竟然就嚷着要染头发,真拿他没办法了。”最近,很多家长给本版发来邮件询问关于“叛逆心理”的问题。孩子的叛逆期真的提前了吗?应该如何对待“不听话”的孩子呢? 采访实录: “叛逆”的孩子令人头疼 3岁宝宝就有&l...

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